WHAT DOES IT MEAN TO BE A FEMALE TRUCKER?
“Strong, Capable, Truck Drivers: Women” not only celebrates and highlights the valuable work of female truck drivers but also offers them recognition and tangible support through various meaningful gestures and actions carried out during Women’s Week at Andamur Service Areas.
The initiative aims to make the work of female truck drivers visible in the sector. Through videos and testimonies, they share their experiences, challenges, and achievements in a profession historically dominated by men. These actions not only give voice to their stories but also inspire other women to follow in their footsteps and challenge gender norms in the workplace.
2021
Truck drivers from another perspective; in the eyes of their colleagues
2020
Driving lorries stopped being a men's profession a while ago. We speak to Cruz, Vanessa and Luz about their work, their work-life balance and equality.
2019
Female truck drivers. For those that are here, those that aren't, and those that are to come.
Wow Actions
2019
Distribution of a purple flag to be placed inside the truck cabin, to highlight the role of women truck drivers in the sector.
2020
Free meals in our restaurants for all women truck drivers who stopped by our Service Areas that day.
2020
Free meals at our restaurants for all women truck drivers who passed through our Service Areas that day.
2021
Distribution of fuchsia-toned vests with the campaign image and a card to all women truck drivers who passed through our facilities.
2022
Distribution of purple sweatshirts with the campaign slogan, aimed at giving visibility and recognition to the crucial role of women in the transportation sector.
2023
Distribution of toiletry bags containing various skincare and haircare products. This initiative was supported by two major brands, Alter Ego Italy and Perfect Beauty Professional.
2024
A personal care gift for the road consisting of a travel bag and a towel.
2025
We gave away a windbreaker, a cap and a WOW (Wow On The Way) bracelet — useful items for their day-to-day life on the road.
